JAPAN JEWELLERY FAIR 2010 1-3 September 2010 Tokyo Big Sight Exhibition Center, East Halls 5&6

Fascts and Figures

The number of visitors was on the same level as last year and business in exhibitors' booths was brisk despite the fact that number of exhibitors was down because of of the global recession. Due to the positive result of the show the rate of exhibitor re-booking for next year's exhibion was very strong.

Overview

  • Show Name
    Japan Jewellery Fair 2009 (JJF 2009)
  • Dates
    1-3 September 2009 10:00-18:00 (*Closes at 17:00 on 3 September)
  • Venue
    Tokyo Big Sight Exhibition Centre, East Hall 4, 5 & 6
  • Organizers
    UBM Japan Co Ltd, Japan Jewellery Association
  • Supporters
    Ministry of Economy, Trade and Industry, Japan External Trade Organization (JETRO), Chamber of Commerce of Japan, Japan Pearl Promotion Society, Japan Gold Metal Association, Japan Watch Importers Association, All Japan Watch Retailers Association, Japan Jewellery Designers association, The Japan Direct Marketing Association, Japan Men's Fashin Unity (MFU)
  • Cooperation
    Platinum Guild International (PGI)
  • Parallel Events
    JJA Jewellery Design Awards 2009、Japan Jewellery Day Campaign Promotion 2010、Seminars
  • Number of Exhibitors
    360 companies from 18 countries & Regions (Domestic: 296 International: 64)
  • Number of Booths
    692 booths
  • Number of Visitors
    14,898
  • Countries
    Australia, Canada, China, Columbia, Germany, Hong Kong, Italy, Japan, Korea, Sakha Republic, Lithuania, Myanmar, Poland, South Africa, Sri Lanka, Taiwan, Thailand, USA
  • Pavilions /Groups
    Jewellery Town OKACHIMACHI Pavilion / Japan Jewelers Association Group Pavilion / ZHO Pavilion / Quality Design Zone / Quality Design Zone (Premium Jewellery Salon) /Japan Pearl Pavilion / Bridal Jewellery Zone / Machinery & Equipment, Packaging & Related Service Pavilion / ICA Pavilion / Diamond Pavilion / Designers & Craftsmen Pavilion / Japan Pearl Export And Processing Co-Operative Association / Fashion/Silver Jewelelry & Accessory Pavilion / Next-Generation Design Zone / Yamanashi Jewelry Research Society 21 / PROJECT F / KOFU NO KENMAYA / JEWELLERS CLUB CERES / Tokyo Gem Dealers / Atelier Group Yamanami /Joint Exhibition by Groups of Jewelry Manufacturers / Excellent Club / INDIAN JEWELLERS ASSOCIATION of JAPAN / Italy Pavilion / Sri Lanka Pavilion / Thai Pavilion / Taiwan Pavilion / German Pavilion / Hong Kong Pavilion

Exhibitor Comments

  • The quality of visitors was as good as always. There are some buyers that we only meet in JJF but not in any other exhibitons. The average customer spend in JJF is much higher than that in other exhibitions.
  • In previous years we used JJF to sell down our inventories of stock but this year we used JJF to introduce a new range of products. The result was a great success and we are sure to take part in the fair again next year.
  • We got many inquiries from major jewellery companies who have chain shops all over Japan as well as big department stores. We will definitely exhibit again in 2010.
  • We sold much more than that we did in 2008. There were a lot of visitors from throughout Japan and we got big orders even from the new clients.
  • We found that this year was much better than last year. We exhibited finished pearl jewellery and are expecting to receive several large orders as a result of this exhibition.
  • We are very happy that we exhibited in JJF this September since this is the season when retailers are actively purchasing products for Christmas & New Year.

Visitor Survey Results

Primary Business

  • Retailer
    42.1%
  • Wholesaler/ Distributor/ Importer/ Exporter
    15.0%
  • Manufacturer
    8.7%
  • Jewellery Designer
    7.7%
  • Jewellery Craftsman
    3.7%
  • Jewellery Related Business
    2.3%
  • Jewellery School
    1.5%
  • Apparel Manufacturer/ Wholesaler
    1.0%
  • Bridal Business
    1.0%
  • Press
    0.2%
  • Others
    16.8%
Primary Business

Breakdown of Retailers

  • Jewellery
    37.2%
  • Jewellery, Watch, Glasses
    9.5%
  • Department Store, Chain Store
    6.0%
  • Mail Order
    11.0%
  • Direct Sales
    2.2%
  • Apparel/ Boutique/ Kimono Shop
    4.5%
  • Beauty Salon, Health Related
    4.6%
  • Gift Shop
    3.9%
  • Others
    21.1%
Breakdown of Retailers

Position

  • Owner/ Director/ President
    38.0%
  • Department Head/ Manager
    10.2%
  • Chief/ Assistant Manager
    6.7%
  • Employee
    31.2%
  • Others
    13.9%
Position

Are you a decision maker for purchasing ?

  • Yes
    43.4%
  • Giving advices
    9.4%
  • Partly
    15.9%
  • No
    10.7%
  • Others
    20.6%
Are you a decision maker for purchasing ?

What are you particularly looking for?

  • Finished Products
    42.7%
  • Materials
    33.6%
  • Tools
    9.2%
  • Others
    14.5%
What are you particularly looking for?

Request of Exhibiting