Exhibiting
Facts and Figures
Japan Jewellery Fair 2011
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Show NameJAPAN JEWELLERY FAIR 2011 (JJF 2011)
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Date1-3 September 2011
10:00-18:00 (*closes at 17:00 on 3 September) -
VenueTokyo Big Sight Exhibition Center East2&3
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OrganizersUBM Japan Co Ltd, Japan Jewellery Association
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SupportersMinistry of Economy, Trade and Industry, Japan External Trade Organization (JETRO), Chamber of Commerce of Japan, Japan Pearl Promotion Society, Japan Gold Metal Association, Japan Watch Importers Association, All Japan Watch Retailers Association, Japan Jewellery Designers association, The Japan Direct Marketing Association
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CooperationPlatinum Guild International (PGI)
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Parallel EventsJJA Jewellery Design Awards 2011, JJA Jewellery Charity Campaign, Seminars
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Number of Exhibitors369 companies from 17 countries & Regions (Domestic: 316 International: 53)
[ 2010: 362 companies from 18 countries & Regions (Domestic: 299 International: 63) ] -
Number of Visitors13,368
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CountriesAustralia, Canada, China, Germany, Hong Kong, India, Italy, Japan, Korea, Sakha Republic, Lithuania, Malaysia, Poland, Singapole, South Africa, Sri Lanka, Taiwan, Thailand, USA
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Pavilions /Groups<Theme Pvilion>
Bridal Jewellery Zone, Designers & Craftsmen Pavilion, Direct Marketing System & Service Zone, Japan Pearl Pavilion, Machinery & Equipment, Packaging & Related Service Pavilion , Mineral Pavilion, New Creators Zone, Quality Design Zone, Premium Jewellery Salon, Pearl Pavilion.
<Group Pavilion>
Atelier Group Yamanami , ICA, Indian Jewellers Association of Japan, Japan Jewelers Association Group Pavilion, Japan Pearl Export And Processing Co-Operative Association, Jewelers Club Ceres, Jewellery Town Okachimachi Pavilion, Japan Precious-Metal Chain Manufacturing Industrial Association, Kofu No Kenmaya, Project-F, Terzetto, Tokyo Gem Dealers, ZHO
<National Pavilion>
German Pavilion, Hong Kong Pavilion, Italian Pavilion, Taiwan Pavilion, Thai Pavilion
Exhibitor Comments
- We achieved total on-site sales of JPY 25 million, including a 5 carats loose stone.
Most of the buyers were Japanese and we are pleased that we participated in JJF.
(Domestic exhibitor of loose diamonds) - This was the first time that we participated in JJF. It confirmed our belief that Japan is an attractive market for our products. The exhibition resulted in several business opportunities.
(International exhibitor of finished jewellery products) - We were impressed by JJF because of the high quality of buyers. Many high level customers visited our booth to purchase our products.
(Domestic exhibitor of loose stones) - We are confident that our participation in JJF is going to lead to several new businesses opportunities including one big-name buyer. Last year we found four new customers as a result of JJF and they are still our good clients.
We feel that JJF really brings in high quality customers and so we intend to keep on participating in the future.
(Domestic exhibitor of finished products) - This year's sales are almost same as last year now and we are expecting to achieve our sales target. The sales during and after the show are expected to exceed JPY 100 million.
Several buyers came to visit our booth after they saw our products on display in the fashion shows and other events that were held in the special event zone. We find JJF attractive not only as a trade show but as a whole event. We would like to keep participating in interesting event in future.
(Domestic exhibitor of finished products) - We appreciate the exhibitions organised by UBM because they are B-to-B events that keep out general public visitors. The first day of this year's shows was one of our best days in recent years. We believe that the linkage of JJF with activities of the Japan Jewellery Association, such as their new sales promotion campaign, brings huge synergies for the industry.
(Domestic exhibitor of finished products) - It was my first participation for JJF. I liked the various pavilions, the Special Event Zone and all the signage in whole venue because they were all cool.
(Domestic exhibitor, designer) - We were able to extract the maximum possible business opportunities with both our existing customers and new customers because of many interesting events, such as the Japan Jewellery Associations announcement of its new retail promotion campaign, the bridal jewellery events and the seminar session given by the famous sales trainer. We felt that JJF attracts more enthusiastic buyers than other shows.
(Domestic exhibitor of finished jewellery) - We were pleasantly surprised at how many customers we met on Saturday.
(Domestic exhibitor of finished products)
Visitor Survey Results
Primary Business
| Retailer | 53.7% |
|---|---|
| Jewellery Manufacturer | 7.0% |
| Wholesaler / Distributor | 13.1% |
| Importer / Exporter | 3.2% |
| Jewellery Related Business | 1.5% |
| Jewellery Designer / Jewellery Craftman | 8.6% |
| Apparel Manufacturer/ Wholesaler | 1.6% |
| Bridal Business | 1.4% |
| Jewellery School | 1.8% |
| Press | 0.1% |
| Others | 8.0% |
Breakdown of Retailers
| Jewellery | 38.0% |
|---|---|
| Jewellery, Watch, Glasses | 10.0% |
| Department Store, Chain Store | 8.7% |
| Mail Order | 10.1% |
| Direct Sales | 1.8% |
| Accessory Shop | 7.7% |
| Apparel / Boutique / Kimono Shop | 3.1% |
| Beauty Salon, Health Related | 2.6% |
| Gift Shop | 3.6% |
| Others | 14.4% |
Position
| Owner / Director / President | 40.5% |
|---|---|
| Department Head / Manager | 9.8% |
| Chief / Assistant Manager | 7.1% |
| Employee | 32.4% |
| Others | 10.2% |
Are you a decision maker for purchasing?
| Yes | 47.9% |
|---|---|
| Giving advice | 9.8% |
| Partly | 16.3% |
| Sales | 10.6% |
| Others | 15.4% |
What are you particularly looking for?
| Finished Products | 51.2% |
|---|---|
| Materials | 33.0% |
| OEM | 1.0% |
| Tools / Other service | 5.5% |
| Others | 9.3% |
