Join over 450 international companies exhibiting at the Japan Jewellery Fair to meet buyers from Japan and around the world
The Japan Jewellery Fair (JJF) is an international jewellery trade fair organised by the Japan Jewellery Association together with UBM, which also organises the June and September Jewellery & Gem Fairs in Hong Kong.
Each year over 16,000 high-quality professional buyers attend JJF, providing you with the perfect opportunity to sell your products and gain brand recognition in this lucrative and sophisticated market.
JJF is a professional jewellery fair for the jewellery industry that maintains a strict focus on inviting only professional buyers to attend. The key target sector of the fair are buyers from specialist jewellery retailers, jewellery & watch stores, department stores, chain stores and other retail and wholesale channels. With its focus on professional buyers, the atmosphere at JJF allows exhibitors to conduct and concentrate on business discussions with existing clients as well as providing the opportunity to meet with new potential business partners, suppliers and distributors. JJF is the perfect place to exhibit in order to develop long-term sales relationships in Japan.
UBM involvement in most of the major jewellery fairs in Asia, as well as its long involvement in the jewellery trade in Japan, mean that we have an extensive buyer database as well as deep connections with the industry. As a result, JJF attracts large numbers of buyers from all around Japan as well as hosting buyer delegations from China and other countries. Your participation in JJF will provide you with direct contact with key buyers and distributors.
Japan’s jewellery retail market is currently worth around US$ 9 billion, making it one of the largest in the world. It is mature and stable, offering selling opportunities across every price range and category. In recent years, retail demand has received an additional boost from buying by tourists from China, Thailand and Indonesia. The run up to the 2020 Tokyo Olympics is also expected to fuel growth in buying from both domestic consumers and overseas visitors.
August is the most important time of the year for the jewellery industry in Japan. It is the traditional time when retailers inspect collections and place their orders for the upcoming Christmas and year-end retail season. Exhibitors at JJF display their finest designs and unveil their latest collections in order to catch their share of the lucrative Japanese jewellery market.