Japan Jewellery Fair - JJF 2019 28-30 August, 2019 Tokyo Big Sight Exhibition Centerm West Hall 1-2 & Atrium 10:00-18:00 (*closes at 17:00 on 30 August)

Japan is the perfect place to buy jewellery! Competitive Prices, Top Quality and High Level of Trust
Japan Jewellery Fair2019(JJF2019)will be held on 28-30 August 2019.


Japan Jewellery Fair (JJF) is the leading jewellery trade fair organised by the Japan Jewellery Association together with UBM, which also organises the June and September Jewellery & Gem Fairs in Hong Kong. Ever since its launch in 1993, this three-day premier jewellery event has attracted over 16,000 buyers each year from all over the world. The fair provides the perfect opportunity to view high-quality products at extremely competitive prices, to network with international trade companies and to gain insight into the latest market trends and developments. The fair also provides the chance to preview new products and the latest collections, before participating at the largest trade event in Asia, the September Hong Kong Jewellery Fair. This is a high-quality, business-to-business jewellery trade platform that you cannot afford to miss!

What's NEW
  • 2018.08.21
    Ms. Yuriko Koike, the Governor of Tokyo, will attend the JJA Jewellery Design Award Ceremony!
  • 2018.08.15
    - Presentation of the Jeweller's Choice “Women of the Year” Award - 
    The year’s winner is Ms. Yasuko Matsuyuki, one of Japan's most popular actresses
    Her talk show at JJF is certain to be the talk of the town! Please join us!
    from 13:00, 29 August 2018 at the Event Stage/ free of charge
    For more in formation, please click here.
Strategic Sales Expansion Plans - Four Suggestions for Increasing Sales from the Japan Jewellery Fair 2018 (JJF2018)

1Grab Attention! – Stand out from the crowd and sparkle!

JJF is where Japan’s jewellery professionals go to source the products that they will sell in the all-important Christmas and year-end retail season. So make sure you stand out from the crowd and maximize sales from new and existing clients by emphasizing your new products and latest designs. In order to really make a sparkling impact at the show you should include your products in one of the many catwalk fashion shows that take place during JJF. We are standing by to help you with this – just let us know and we will make it happen. It is a really effective way of driving buyers with high purchasing intent to your booth and clinching sales and orders.

2Quality Attracts Quality – Make sure you are in the right place!

The “Quality Design Zone” at JJF is reserved for companies with the highest quality products, exceptional designs and uppermost credibility. If this fits your profile this is where you need to be to meet the maximum number of high-end buyers who are looking for outstanding designs and exquisite pieces.

3A Coordinated Campaign Works Better
      – Make the shows work for you!

Here’s an insider tip from the Japan jewellery industry – but it works just as well for international companies. They meet potential buyers at the June show in Hong Kong and invite them to see their full range at Japan Jewellery Fair in August. The buyers indicate their interest and place orders and JJF, and then they meet again in Hong Kong in September and conclude the transaction. The same works for international exhibitors, but in addition you meet with Japanese buyers in June, find out what they are looking for, then bring those pieces or samples to Tokyo, confirm the orders and then deliver in Hong Kong.

Step 1:ropose new items at the Hong Kong jewellery show in June. Step 2 :Proceed with further business discussions at the JJF in August. Step 3:Deliver ordered products at the September Hong Kong show, and attract even more customers!

4Jewellery and Fashion Meet
      – UBM connects the two

UBM is also the organizer of Japan’s most prestigious apparel fashion industry event in Japan – IFF MAGIC Japan. Our knowledge and connections in both the jewellery and fashion industries means that we can introduce a wider range of buyers to you, from fashion jewellery to haute couture.

CJNA JNA/SILVER STYLES Jewellery Net Asia UBM Japan Japan Jewellery Association
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