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The Japan Jewellery Fair (JJF) is the largest jewellery exhibition that is held in the second half of the year in Japan. Taking place inTokyo in early autumn, JJF is ideally timed for retail stock purchasing ahead of the year-end season.This is the exhibition where Japanese and international jewellery companies unveil their brand new jewellery collections for the Japan market. If you want to join them in offering the best and most competitive products, make sure you exhibit at the JJF.


JJF always features a wide range of parallel events such as fashion shows, seminars and networking parties. Exhibitors are welcome to give presentations or to participate in the fashion shows on stage to introduce their latest jewellery designs. The stage events and an extensive program of seminars has become one of the biggest attractions of JJF and result in attracting high quality professional buyers to the fair and focusing their attention on exhibitors' products.


Use the Event Stage within the exhibition hall to promote your brands and products. You can even use the stage to hold your own private jewellery fashion show.Promoting your products on the Events Stage is a highly effective way to increase buyer awarenessof your company and productsand drive traffic to your booth.


JJF was originally launched by the Japan Jewellery Association (JJA) in 1993, backed with strong industry support. Since 2006 it has been organised through close cooperation between JJA and the UBM group, the organiser of the Hong Kong Jewellery & Gem Fair. Because of the nature and background of the fair, JJF has remained a B-to-B trade show focused on inviting only professional buyers. JJF is the right place to exhibit if you want to develop long-term sales in Japan.

Brief Overview of Exhibition

  • Show Name
  • Date
    26-28 August 2014 10:00-18:00
    (*closes at 17:00 on 28 August)
  • Venue
    Tokyo Big Sight Exhibition Center  (Access Map)
  • Organizers
    UBM Japan Co Ltd,
    Japan Jewellery Association
  • Supporters
    Ministry of Economy, Trade and Industry, Japan External Trade Organization (JETRO), Chamber of Commerce of Japan, Japan Pearl Promotion Society, Japan Gold Metal Association, Japan Watch Importers Association, All Japan Watch Retailers Association, Japan Jewellery Designers Association, The Japan Direct Marketing Association, The Men's Fashion Unity (MFU)
  • In Cooperation with
    Platinum Guild International (PGI)
  • Parallel Events
    JJA Jewellery Design Awards
    JJA Jewellery Charity Campaign
    Jeweller's Choice "The Woman of the Year" Award