Japan Jewellery Fair - JJF 2018 28-30 August, 2018 Tokyo Big Sight Exhibition Centerm East Hall 5-6 10:00-18:00

Strategic Sales Expansion Plans - Four Suggestions for Increasing Sales from the Japan Jewellery Fair 2018 (JJF2018)

1Acquire new customers by announcing new products, and hold new business discussions with existing customers

A perfect occasion to unveil new jewellery pieces and win the fierce year-end sales battle

The Japan Jewellery Fair (JJF) is an exhibition staged for industry professionals, held at the ideal time to purchase products for the highly-competitive Christmas and New Year’s season. Every year, this event provides an excellent opportunity for many influential domestic and foreign buyers to get an early look at new products with their own eyes, hold business discussions, and conclude purchases. It also features large-scale promotions of high-quality jewellery, with a new jewellery fashion show held at the exhibition site’s event stage. The show can be an effective method of introducing your own company’s brands and guiding visitors to your booth, and after attending the show, buyers can check the highlighted products more closely in the showcases at exhibitor booths and proceed to specific sales discussions. This coordination between the exhibition and the fashion show is a tremendous advantage only found at the JJF!

2The only domestic exhibition for holding effective PR activities of products with globally-renowned “Made in Japan” quality!

Captivate visitors with “fine jewellery” of top-quality design!

The JJF includes a “Quality Design Zone” area intended for companies who have rigorously selected products with “Top Quality,” “Top Design,” and “Top Credibility.” This makes the JJF ideal to discuss plans and suggest proposals for products with outstanding “Made in Japan” quality, products with a strong message to convey, and materials and products with high rarity value.

3Participate in campaigns in June, August, and September to connect Japan with foreign countries!

Promotions held in coordination between the Japan Jewellery Fair (JJF) and the “World’s Number One” Hong Kong Jewellery Fair can build strong networks with leading foreign buyers!

Step 1:ropose new items at the Hong Kong jewellery show in June. Step 2 :Proceed with further business discussions at the JJF in August. Step 3:Deliver ordered products at the September Hong Kong show, and attract even more customers!

4Raise demand for fashion jewellery through a collaboration with “IFF Magic”, one of Japan’s largest fashion exhibitions!

An excellent opportunity to also promote “daily-use” jewellery with a high sense of fashion!

The JFW International Fashion Fair (IFF), one of Japan’s largest fashion business exhibitions, has entered into a business alliance with MAGIC, the premier fashion exhibition in the USA, and started a new undertaking as “IFF MAGICJAPAN” in April 2017. In addition to attracting visitors related to apparel businesses directly, this will allow various projects to be held in collaboration with the jewellery industry, giving support to business approaches targeting customer segments with even higher levels of interest.

JNA/SILVER STYLES CJNA Jewellery Net Asia UBM Japan Japan Jewellery Association
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