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JF2014 The venue 
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It is time to throw away your perception that Japan is an expensive country. In recent years many overseas visitors have commented that they were surprised and impressed by the competitive prices that Japanese jewelers offered them at Japan Jewellery Fair. A long period of deflation in Japan coupled with the lower yen has pushed prices down considerably.
However, the level of quality remains among the highest in the world.
Over 400 exhibitors from 18 countries and 16,000 professional buyers will gather in Tokyo - a huge metropolis with the highest GDP in the world
The weakening of the Yen has improved profit margins on jewellery by 25% compared with just three years ago, even though Japanese consumption tax rate has recently been increased. The “Abenomics" economics policies of the Prime Minister and the stimulus of the Olympics are driving continued economic expansion and consumer spending. Japan is now definitely back on the main stage as a buoyant jewellery market!
Japan is regarded as a trendsetter in the Asia market, initiating new fashion trends, launching unique designs and pioneering innovative new business models. At JJF you will always find an exciting programme of jewellery related events including fashion shows and business seminars hosted by various industry associations.
The programme will be published on the JJF website at the end of June. Check-out the programme at:
Japan Pearl Pavilion ‒ Loose Pearls and Latest Designed Pearl Jewellery
The Japan Pearl Pavilion at JJF always attracts a high level of attention from overseas buyers because of the large number of Japanese loose pearl dealers and pearl jewellery manufacturers that you will never met at any other jewellery fair outside Japan.
Bridal Jewellery Zone
Because of their strong tradition of working with platinum jewellery, Japanese jewellery manufacturers have played a leading role in processing techniques for platinum and have been at the forefront of producing high-quality bridal jewellery. The Bridal Jewellery Zone is a showcase of exclusive collections of advanced designs which reflect the latest market trends not only in Japan but in other Asian countries.
Quality Design Zone
A special pavilion designed for buyers around the world who are looking for “Top Quality,” “Top Design,” and “Top Credibility.”
Re-Styled Pavilion ‒ the splendor of fine jewellery lasts forever!
Re- s tyled jewel lery, a thr iving bus ines s t rend in Japan, i s now becoming a significant market segment. Jewellery companies are purchasing back jewellery from consumers and remodelling or remaking it for resale. This year for the first time there will be a Re-Styled Jewellery Pavilion at JJF where you can meet many of the leading companies in this field and source high quality products at very competitive prices.
Designers & Craftsmen Pavilion
A showcase of one-of-a-kind jewellery designs where you are guaranteed to find something that will satisfy even the most individualistic consumer.
National Pavilions
This year there will be national pavilions from Italy, Hong Kong, Taiwan, and Thailand.

Brief Overview of Exhibition

  • Show Name
  • Date
    26-28 August 2015 10:00-18:00
    (*closes at 17:00 on 28 August)
  • Venue
    Tokyo Big Sight Exhibition Center  (Access Map)
  • Organizers
    UBM Japan Co Ltd,
    Japan Jewellery Association
  • Supporters
    Ministry of Economy, Trade and Industry, Japan External Trade Organization (JETRO), Chamber of Commerce of Japan, Japan Pearl Promotion Society, Japan Gold Metal Association, Japan Watch Importers Association, All Japan Watch Retailers Association, Japan Jewellery Designers Association, The Japan Direct Marketing Association, The Men's Fashion Unity (MFU)
  • In Cooperation with
    Platinum Guild International (PGI)
  • Parallel Events
    JJA Jewellery Design Awards
    JJA Jewellery Charity Campaign
    Jeweller's Choice "The Woman of the Year" Award