JAPAN JEWELLERY FAIR 2010 1-3 September 2010 Tokyo Big Sight Exhibition Center, East Halls 5&6

* The JJF opening ceremony will be held before the start of this event.

The winners of this year's JJA Jewellery Design Awards will be announced and presented with their prizes. The presentation ceremony will feature a fashion show to bring alive the full creative spirit of the winning designs. Don't miss it!

Enjoy an exclusive preview of the latest seasonal collections that have been inspired by the Japan Jewellery Fair Selection 2010. The fashion show will feature breathtaking jewellery pieces from both domestic and international exhibitors.

Malaysia is attracting increasing attention as a new consumer in Southeast Asia because of its wealthy class. SPEC JEWELLERY SDN BHD is a leading company in Malaysian Jewellery Industry. They will introduce the latest information and techniques in the industry, advice how you should work on new products, and show their low-cost and high quality products which they can provide as a partner of suppliers.

Mr. Nobu Nagara, Senior Vice President, Christie's Jpaan Ltd

Christie’s Hong Kong jewellery auction recently recorded the world’ highest ever one-day sales of US$60 million. This milestone illustrates how Hong Kong has become one of the most successful auction venues that is now leading the jewellery auction market among the emerging countries in Asia. Christie's will explain how auctions can invigorate the Japanese market where current stock of jewellery is estimated to be US$200 billion.

The size of the TV shopping market continues to expand. According to 2009 statistics it is currently worth around US$5.0 billion. Our expert speaker will demonstrate TV shopping techniques such as her presentation skills and will also offer jewellery items at a price that you will find impossible to resist buying. This is a must-attend event for retailers who want to learn the special sales techniques and the sales talk of a TV shopping professional. You should also attend if you want to be tempted with a bargain!

Courses in how to learn correct table manners are currently very popular in Japan. Now you can learn them at JJF! Learning table manners and how to enjoy “slow food” can also help you to enjoy jewellery. Fashion model Richard Gussow will show you how it is done. This innovative and ‘out of the box’ thinking is a must-see course for people in this industry. Two famous young craftsmen, Mr. Masatoshi Kariya and Mr. Kenji Miyazaki, will also feature in this course.

GIA Alumni Association of Japan (GIA AAJ) will once again host its alumni party in the Special Event Zone of the exhibition. GIA alumni and anyone else who wishes to attend may join this event. The party features fun events such as contests so you also have the chance to win great prizes. So please come and enjoy an evening with the GIA alumni and meet new friends.

This year’s bridal fashion show will feature Japanese pearl jewellery, once again the focus of international buyer attention. The wonderful collection of bridal jewellery, fabulous wedding gowns and beautiful models will take your breath away!

This fashion show features items from the Designers & Craftsman Pavilion, fastest growing pavilion within the JJF exhibition. Please enjoy the unique and original jewellery collection created by craftsmen from around the world.

When the Korean designers group ‘Gallery Sowyen’ appeared in the JJF Designers Fashion Show last year they caused a sensation. By popular demand they return to JJF again this year with a fashion show of jewellery created by new members. Don't miss this opportunity to encounter fresh and sensitive jewellery from some of Korean most innovative designers.