JAPAN JEWELLERY FAIR 2010 1-3 September 2010 Tokyo Big Sight Exhibition Center, East Halls 5&6

What is the key to unlocking the consumer potential of the Hong Kong and China markets?

Dr. Wong Kam Shing, Managing Director, Kowloon Watch Company

Kowloon Watch Company (KWC) has been serving as a leader in the watch retail industry since 1952. Now KWC has seven shops in Hong Kong and thirteen retail shops in various major cities in China. KWC won the certificate "Quality Tourism Services" awarded by the HK Tourist Board. Dr. Wong will explain his business model for successfully developing the retail markets in Hong Kong and China.

China, India & Russia: What are the opportunities?
How to sell your products?

Ms. Letitia Chow
Director of Business Development for the Jewellery Group,
UBM Asia Ltd
Founder and Director of Jewellery News Asia Magazine

A lot of attention is being given to China, India and Russia as being major new markets for the jewellery industry. But what exactly is the business potential of these markets and how can they be exploited? The speaker is the founder of Asia’s leading jewellery industry magazine, Jewellery News Asia, and has extensive knowledge of these markets. She will explain the trends and give real-life examples of the opportunities to be grasped.

New Strategies for the Coloured Gem Stones Business

Captain Ramji, Director,
ICA Japan and President of Anjali Jewels Co., Ltd.

Capt. Ramji will speak about the challenges facing the coloured gem stone business and suggest new strategies for overcoming them. He will also talk about the business opportunities to be had here in Japan.

Our latest market research on jewellery and platinum jewellery trends

Mr. Kenji Fujiwara Manager,Trade Marketing Department,
Platinum Guild International

Based on analysis of our research results we will explain today's jewellery market structure, including bridal jewellery and platinum jewellery. PGI has been using "Mystery Shopper" techniques to gather undercover consumer reports from more than 3,000 shops since 2007. Our insight will provide you with hints on how to succeed in increasing your sales of platinum jewellery. In addition we will illustrate some advertising marketing tactics for the upcoming fall/winter retail season.

Yahoo! JAPAN leads you the way to leverage Search Engine Marketing Start advertising your business in search results on Yahoo! JAPAN and other popular sites.
Increase access to your websites, from a minimum budget of 3,000yen!

Ms. Mayumi Kubota Yahoo Japan Corporation Marketing Service，Business

Like many other sectors of the retailing industry, today, people in the jewellery trade are paying more and more attention on leveraging search engine marketing to increasing sales and revenue. But in reality, most people experience difficulties in increasing page views, or expand sales leads through their newly released websites. Actually there's an answer to that. In this seminar, internet giant Yahoo! JAPAN will introduce best practices, methods and tips for search engine marketing. Learn to effectively increase traffic to your websites and maximize your revenue stream.

The importance of trademark protection to prevent non-authorized use of your goods in China
"Overview of the systems used in western countries and other parts of East Asia"

Mr. Kakigi Haruhiko chartered patent agent
ARCADIA Intellectual Property Office

Most Japanese companies protect their business by using copy rights and trademark protection. But the rights are regulated only in Japan. If you want to sell your products overseas, getting trademark protection is essential. This seminar will explain the importance of copyrights and trademark protection in China. We will also discuss the systems used in Europe and western countries, and as well as other parts of East Asia.

The Last Chance for a Recovery of the Jewellery Industry
- Leaning from New Staff, New Products and New Stores

Mr. Ryo Yamaguchi, CEO, Rio International Co Ltd
and jewellery historian

GA invites Mr. Ryo Yamaguchi, who researches the history of jewellery and has written many books about antique jewellery. Mr. Yamaguchi will give his expert advise on issues to do with human resources, products and stores in the jewellery industry.

Basic Seminar For Shop Staff
Customer Care is the Key to Sales -

Ms. Masayo Abe Instructor Training with you

The way in which shop staff handle customers is the most basic aspect of sales. The speaker will explain how to increase sales through slight changes in the traditional approach to customers.

Basic Seminar on the Process of Making Ring Jewellery
Session 1: "Handmade Jewellery" The Key to Success

Mr. Yuji Imura, Professor, Hiko Mizuno College of Jewellery

Many people have never seen how to tap bare metal, stretch it and put together each part even though they have been involved in the sale of jewellery for many years. Even though "handmade" jewellery involves the uses of tools the procedure requires enormous skills from the craftsman’s hands. Beautiful workmanship comes from the procedures that they used to finish each and every single part and then fit the parts together.

Basic Seminar on the Process of Making Ring Jewellery
Session 2: Process of Jewellery-Making, "Casting" and "CAD" - The Key to Success with of "Casting" and "CAD"

Mr. Yuji Ishizaki, Professor, Hiko Mizuno College of Jewellery

"Casting" has been used for as a process in jewellery making since Egyptian times. Because it is such an excellent technique it has been continuously used with various improvements without falling into disuse. It is very effective especially when producing identical products in large volumes. "CAD" on the other hand is a very modern technique. As it allows us to design a jewellery ring as a 3D object on a computer, the possibilities for design grows immensely. We can expect further exciting progress in this field.

Jewellery in the Fashion Business - Finding out Fashion Trends and Needs in the Fashion Industry

Mr. Takeru Yamanaka, Yamanaka Consulting Office

The fashion market in Japan tends to be intricately segmentalized these days. Therefore, we have to understand the keywords of the trends that connect the whole image of the fashion industry and identify the appropriate target zones in order to break into the industry. This seminar will help you to find out about the key words of trends and the needs of the fashion industry.