Reasons to visit JJF

Why Japan? Why JJF?

Reasons for overseas buyers to visit the Japan Jewellery Fair 2019!

Japan Jewellery Fair (JJF) enjoys a strong reputation as a key international BtoB trade fair in Japan.The fair plays important functions for Japanese buyers to place stock purchasing orders ahead of the Christmas and New Year retail season since its launch in 1993 by the Japan Jewellery Association.

JJF now also attracts large numbers of international buyers from all over the world, especially from China as a result of the exceptional popularity of Japanese jewellery products at the Hong Kong fair in recent years.

Why do International Buyers Like to Buy from Japanese Exhibitors?

Japan: the perfect place to buy Jewellery!

● High level of trust & confidence
● They get top quality products at competitive prices

● Japanese jewellery designs are trend-setters

● Japanese companies offer flexible OEM services

Reasons to Attend JJF

● The biggest showcase of the latest jewellery collections focused on retailer buying for the upcoming Christmas and Year-End season

● Full support by the Japan Jewellery Association and other industry organizations

● 2019 show will be the last buying opportunity ahead of a hike in Japan’s consumption tax

The Japanese government has made an announcement that the Japanese consumption tax rate will be increased from the current rate of 8% to a new rate of 10%, as of 1 October 2019. Therefore, JJF2019 will be the last chance for buyers to enjoy the lower tax rate for purchasing. Don’t miss it!

● Highly popular pavilions for pearls and second-hand jewellery

● The high quality educational seminars & variety of fashion show!

Time to throw away the perception that Japan is an expensive country

The number of overseas buyers visiting the Japan Jewellery Fair has increased dramatically over the past few years. Overseas buyers comment that they were surprised and impressed by the competitive prices that Japanese jewelers offered them at Japan Jewellery Fair. A long period of deflation in Japan has pushed prices down considerably, but the level of quality remains among the highest in the world.


Japan Pearls the Center of Attention - The Biggest Japan Pearl Pavilion Ever!

Since 2018 the Japan Jewellery Association has been running a nationwide campaign to promote pearls. Under the slogan of “Pearls at Twenty”, the campaign is aimed at encouraging young women who are coming of age to appreciate the beauty, versatility and utility of owning a set of pearls.

As a part of the campaign, JJF 2019 will host special pearl seminars and a fashion show in addition to an impressive appearance of  the biggest Japan pearl pavilion ever. You will get a chance to meet many more Japanese suppliers that you are not able to meet at fairs outside Japan!

Fashion Show - Winning Pieces of 2019 JJA Jewellery Design Awards

The most prestigious jewellery design competition in Japan

Every year the Japan Jewellery Association officially announces the winners of the JJA Jewellery Design Awards at JJF. The design awards are regarded as the most prestigious jewellery design competition in Japan with a 30-year history. The award-winning jewellery items are featured in a lavish catwalk fashion show and are put on display in a special event zone for the duration of the Fair.

Tao Tuchiya chosen as 2019 Woman of the Year

Each year the Japan Jewellery Fair selects an outstanding woman personality as the winner of “Jeweller’s Choice Woman of the Year." This year Tao Tuchiya, one of the most popular young actresses in Japan, was chosen and she will make a stage appearance to talk about her recent career and her thoughts on jewellery on the second day of the Fair

Cutting-edge commercial designs which set the trend

Spotlight will be on JJF exhibitor’s latest jewellery collections at the fashion show


High Quality Educational Programme with Industry’s Top Speakers!

An Educational Programme - Seminar Specially Designed for Overseas Buyers

Date & Time: 29 August 2019   9:15-10:15  


From Understanding, Value is Born

Mr. Yasukazu Suwa President, Suwa and Son, Inc.

Admission: Free of Charge / Pre-Registration required  CLICK HERE 

Language: English ⇔ Chinese

There is a clear-cut reason why the value of gems as small as an adult’s thumbnail can vary from a few dollars to several million dollars. There are different types and quality of gemstones, and beautiful ones are priced higher because Mother Nature creates them in extremely limited quantities. I will talk about 7 Quality Factors , Quality Levels and Value References.