Autumn 2021 Tokyo Big Sight

Announcement of postponement of Japan Jewellery Fair 2020

After careful deliberation with key industry members and partners such as yourselves, Informa Markets Japan and the Japan Jewellery Association have taken the decision to postpone the Japan Jewellery Fair, originally scheduled for 14-16 October 2020, to new dates in the autumn of 2021. The goal of the Japan Jewellery Fair has always been to provide a business-to-business trading forum for jewellery industry professionals and we judged this would not be possible in the current environment. We regret to inform you of this decision but given current conditions we believe it is in the best interests of all stake holders. 


Japan Jewellery Fair (JJF) enjoys a strong reputation as a key international BtoB trade fair in Japan. It is co-organised by Informa Markets (UBM), the organiser of the world biggest jewellery trade fair, the September Hong Kong Jewellery & Gem Fair, and the Japan Jewellery Association. 

Focusing on Building Long-term Strong Buyer-Seller Relationships  

As an International Jewellery Trade Show, organised by jewellery industry professionals for the jewellery industry, we keep inviting reliable buyers domestically and globally to JJF. Cooperating with industry associations and organization makes it possible to lure Japanese buyers, and offering free air tickets and free accommodation to those who purchase from Japanese exhibitors at Jewellery & Gem Asia Hong Kong as well as Jewellery & Gem World Hong Kong enhances overseas’ buyers enthusiasm for coming to JJF. Also, as another our mission, we continuously do market research by taking full advantage of Informa Markets Data Base, and reach out to buyers in the world to develop new markets. We more focus on inviting true loyal and potential buyers to JJF to support your business!

The best timing for the upcoming Christmas and Year-End season.

Retailers such as jewellery shops and department stores use the Japan Jewellery Fair to place their orders
for the all-important Christmas and Year-End retailer season. So make sure you stand out from the crowd
and maximize sales from new and existing clients by emphasizing your new products and latest designs.

Facts & Figures

Seminar program