A Truly Focused Trade Event for Professionals 
Japan Jewellery Fair returns to TOKYO!
The biggest showcase of the latest jewellery collections
for retailer stock-purchasing ahead of the upcoming Christmas and Year-End season


In view of the current situation related to COVID-19, we will not be able to issue invitation letters in 2022.




Photos of Japan Jewellery fair 2021



Japan Jewellery Fair (JJF) enjoys a strong reputation as a key international BtoB trade fair in Japan.The fair plays important functions for Japanese buyers to place stock purchasing orders ahead of the Christmas and New Year retail season since its launch in 1993 by the Japan Jewellery Association.

As it is said in the era of New Normal, the Japanese business model is undergoing major changes. As the industry’s business changes, new proposals are being created by our suppliers. Please come to JJF to get attractive new products and the latest information.