Japan Jewellery Fair - JJF 2016 1-3 September, 2016 Tokyo Big Sight Exhibition Centerm East Hall 4-5 10:00-18:00

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Japan continues to be one of the largest, most affluent and consistently strong jewellery markets in the world.

Japanese consumers have money - they have a staggering US$14 trillion of savings - and Tokyo has the largest GDP of any city in the world, exceeding even that of New York.

Japan's jewellery retail market to reach 1 trillion yen in 2019

Japans' jewellery retail market is showing steady growth and is forecast to reach 1 trillion yen in 2019. Factors are driving growth include the weaker yen and a relaxation in visa rules that have led to an increase in foreign tourists from China, Thailand and Indonesia - and they are spending a lot on luxury products such as jewellery. The run up to the Tokyo Olympics in 2020 is expected to bring a further surge in both domestic consumer and overseas visitor spending on jewellery.

Japan is a great place to buy jewellery!

Oversees buyers to JJF have increased substantially in recent years. They recognise that Japan is a great place to buy jewellery with highly competitive prices and outstanding quality. In particular, buyers from China and ASEAN countries have become frequent visitors to the fair. In 2015, the JJF VIP Buyer Programme hosted more than 800 key domestic and international buyers, with the largest number coming from China.

By the Industry, For the Industry

Organised in cooperation with the Japan Jewellery Association and the nation's jewellery retailer associations, JJF maintains a strict focus on inviting only professional buyers. Department stores, for example, represent an important channel in Japan. High unit-price jewellery such as high-quality diamonds, coloured stones, gold and platinum jewellery, are sold through this channel not only to wealthy people but also to people with moderate income levels.

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